We believe all consumers should be informed about what they use on their skin & hair. Did you know a top brand #HerbalEssence popular ingredients are:

Water, ammonium lauryl sulfate, ammonium laureth sulfate, sodium chloride, cocoamide mea, glycol distearate, dimethicone, ammonium xylenesulfonate, vanilla planifolia fruit extract, cocos nucifera (coconut) milk, fragrance, cetyl alcohol, polyquaternium-10, sodium citrate, sodium benzoate, disodium edta, ...Oct 29, 2016

On a product label, the ingredients are listed in order of predominance, with the ingredients used in the greatest amount first, followed in descending order by those in smaller amounts.

So first you get water, then sulfates, then other stuff that doesn't sound natural or herbal at all.

Let us define some of the ingredients, both good & bad for your hair.

Sodium chloride, which you may know better as table salt, is used as a thickener in shampoos and conditioners containing sodium lauryl sulfate. Sodium Chloride may also be the cause of dry and itchy scalp in addition to hair loss.

Cancer-Causing Chemical Found in 98 Shampoos and Soaps. ... The compound, a chemically modified form of coconut oil—cocamide diethanolamine (cocamide DEA)—is used as a foaming agent or thickener in soaps, shampoos, conditioners, and similar products.

Glycol distearate is a chemical compound used as an emollient in cosmetic products, and is a combination of ethylene glycol (colorless chemical) and stearic acid (a common fatty acid).

Dimethicone Copolyol is a water-soluble, lightweight silicone that provides very little buildup.

Sodium Xylene Sulfonate is a surfactant found in personal care products, primarily in shampoos, because of its ability to serve as a claritant or wetting agent that helps a formula spread more easily and ensure efficient cleansing, according to Johnson& Johnson.

Some alcohol can be very drying to our delicate curls, and others not so much. ... Cetearyl alcohol and Cetyl alcohol are two of the most common fatty alcohols in hair products. These particular alcohols are emollients and they are known to soften your skin and hair.

Polyquaternium-10: This is a cationic, water-soluble substantive conditioner for hair care. It provides film formation on hair and moisturization. It is non-irritating and compatible with a wide range of surfactants.

What is a surfactant? It is unusual for a shampoo to contain just one surfactant. Some are designed to improve cleaning whilst others improve lather and rinsing performance. ... Surfactants work by reducing the surface tension between water and the soil so that it can be “wrapped up” and lifted from the hair. 

Did you know that natural clays absorb product build up, dirt and toxins like Bentonite, Rhassoul, French Green, Kaolin, Morraccan Red & Cambrian Blue Clays.

#HerbalEssence has a bit of fruit extract(s), some fragrances and possibly a pinch of an herb or two. This is not what the consumer thinks he or she is buying but the packaging looks great & it smells nice.


We are launching shampoo bars soon that contain natural oils as the main ingredients, and a plethora of herbs and essential oils. Plus no plastic packaging, just biodegradable materials.